Long Tail in Marketing: Apply That Ish to Content Strategy
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with…
Bad Marketing Advice in Action (and What We Can Learn)
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing…
11 Artificial Intelligence Examples from Real Brands in 2023
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even…
Blogging Statistics — 31 Stats You Need to Know in 2024
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your…
PPC Keyword Research: The Complete Guide
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research…
40 Inspired Business Card Designs Too Useful to Throw Away
If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you're looking for something about the same size and thickness…
How to Run Google Ads: A Guide to Setting Up Your First Campaign
As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising…
Our Favorite Marketing Campaigns of 2023
It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through…
What’s Google Sandbox? Everything You Need to Know
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google…
Process Documentation Writing Tips
When I'm doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can't be trusted with that, so process documentation is the…