SWOT Analysis: How To Do One [With Template & Examples]
As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you…
50+ of the Best Affiliate Programs That Pay the Highest Commission
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize…
The Top 12 Paid & Free Alternatives to Adobe Illustrator of 2023
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford…
How to Update Marketing Personas Using Salesforce Flow
It’s very common for sales and marketing teams to leverage title-based “personas” to influence their activities. Knowing who you are speaking to can radically alter the message content, type, and…
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
If you've ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the…
What Are Core Web Vitals? (+ How to Improve Yours)
“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance.…
Why Lifestyle Brands Are the New Media Companies
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by…
Lifecycle Marketing: The Complete Guide
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole…
How to Write a Simple, Effective Resume (+20 Examples)
A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to read your resume, and…
40+ Best Free Online Marketing Classes to Take in 2023
The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends…